Kick Ass Website Analysis Tools that I use for Seo Mar 22, 2018
So people always ask me, how I learned seo. My answer is always the same through trial and error and a mountain of money. Time to learn search optimization techniques is pretty time consuming. Most times by the time you have learned some secret loophole in Googles algorithym you can benefit for like 3 to 12 months.
So its definetly not easy. You also need to use website analysis tools to do Pembroke Pines Seo. My favorite seo tool is not cheap. SEM Rush is a company that has search engine bots that read websites and catalogs what the site is ranking for.
It lets you see what your competion is up to and where you can compete with them. It also gives you cost per click data and search volumes for keywords. I could go on and on about this tool so lets move on.
Check out this article from SemRush's Blog.
3 Underground Tools to Take Competitive Analysis to the Next Level
Competition today is higher than it has ever been before. One of the common truths in conducting business these days is you are now facing threats across industries and verticals, rather than just geographic location.
And with increasing competition comes the need for smarter competitive intelligence. It shows you how your efforts are performing in relation to your surroundings, how to target specific customers, ways to refine your marketing mix, inform your content strategy, and much, much more.
Nowadays, finding crucial insights all boils down to the tools and systems you put in place. Here are three incredibly powerful tools you can use to keep an eye on the competition.
Talkwalker Alerts – Stay in the Loop
The first step to any worthwhile competitive analysis is to know what is going on in your industry. One of the greatest advantages of using the web for competitive analysis is that it is very easy to stay on top of what is going on in the industry by tracking brand mentions, keywords, online visibility, and the like.
Keeping an eye on how people are interacting with you and your competitors across the web is key to planning your next move. For instance, if a certain ad or piece of content is getting a negative reaction, having an instant notification system in place can be a lifesaver in conducting damage control.
Talkwalker Alerts is a very simple-to-use (and free!) tool that enables you to filter notifications based on a number of factors.
Right on the landing page, you can search for anything such as your own brand, your competition, certain events, topics, keywords, etc., and get email updates with the latest and best content that covers these areas. And the best part? This includes mentions and tweets directly from Twitter.
Talkwalker Alerts is specifically designed to track metrics with the most engagement, so you don’t have to perform the tedious task of sifting through and identifying the ones that matter the most. You can customize your results to show content from only blogs, news outlets, forums, social media, or all of the above!
You can use Talkwalker Alerts’ Boolean operators to customize these results even further and provide more informed insights on content management, SEO, and influencers. This alert system can be a VERY powerful supplement to your social listening and reporting strategy, with notifications delivered straight to your phone.
Unlike Google Alerts, you can choose how often you receive notifications. Upon connecting your email address, you can get results in real-time, once a day, or once a week.
A robust alert system is a must-have for all competitive analysis strategies. Not only will it keep you informed on everything going on in your business ecosystem, but it can also be a deciding factor in knowing how to react to industry sentiment.
DeepCrawl – Pick Apart Their Sites
Okay, so you know what is “in” in your niche. But so do your competitors. Are they pushing you out when searchers google these terms?
SEO is one of the building blocks of today’s digital marketing mix. Ranking on page 1 of Google for preferred keywords is something every marketing department aspires to. To see the best results, you need to be on top of how SEO changes according to Google’s declared and undeclared updates to its algorithm. In addition to knowing how your competitors’ sites are performing on the SERPs, you also need to know why they do so.
When it comes to digging for info on how solidly your competitors’ sites are optimized, the data you will find with DeepCrawl gives you all kinds of on-site technical insights for constantly improving your online presence. It allows you to answer the following questions about your competition:
- Are their pages crawlable by Googlebot? Are these pages getting indexed?
- Do critical files like sitemap.xml and robots.txt work properly?
- Are the inner pages reachable within a few clicks? Do their horizontal and vertical linking structures work?
- Does the site have a lot of broken links that lead nowhere?
- How fast do their pages load? How is this affecting UX?
- Is their site on the verge of being penalized?
DeepCrawl conducts full scans to identify any weaknesses in the website’s current architecture, such as server response errors, along with evaluations of performance levels. The platform digs deep to craft KPI reports, with around 200 metrics per individual URL.
The single biggest advantage of DeepCrawl is that it can even identify keywords that your competitors are not targeting, providing you the opportunity to create timely content and beat them in the SERPs.
All this is done with “stealth crawl” technology, meaning IP addresses are randomized so that your clients don’t identify and block you out.
Staying on top of changing algorithmic preferences is vital for a healthy SEO strategy. DeepCrawl’s system signals which chunks of code are not up to the mark, letting you find kinks in your competition’s site structure.
Quantcast – Know Their Audience
Now that you are on top of your industry trends and also know how well your competitors are positioned to make use of their website against you, you need to get a feel for how their messaging is resonating with their audience. Running a successful brand is all about putting the right content in front of the right eyes, at the right time.
This is hardly a simple task. In fact, it is nearly impossible to accomplish this feat without the appropriate tools and insights. The current business and marketing world runs on a foundation of huge amounts of data. Omitting big data content analysis from your competitor research is a surefire way to be left behind.
Quantcast is an incredibly intelligent tool that combines big data and machine learning to understand audiences and what makes them tick. The system gleans information from datasets like Oracle Bluekai, V12 Group, Datalogix, Symphony IRI and others, to give marketers an in-depth look at certain online behaviors to better serve targeted customers.
In terms of competitive intelligence, the data Quantcast provides can be used to understand the reach and traffic trends in relation to millions of websites. You can see all the way down to the number of unique visitors and page views for a certain URL. Additionally, you can analyze audience composition in regards to gender, location, income, age, ethnicity, level of education, and even political affiliation. This allows for very granular segmentation and targeting.
Based on these insights, you will get a good sense of what segments you should be targeting. From here, you can use AI assistance and predictive modeling to plan and design your marketing campaigns to provide highly-personalized and relevant messages across any and all of your chosen channels, something Quantcast calls “augmented intelligence.”
This blog post first appeared at SemRush.
You can read the rest of the story there. I personally use about 3 to 4 more tools but I got to keep some stuff secret. If you want to learn how to rank websites, then you will need these tools. Like I said before it can be expensive but well worth it. Until next time! Chao.
Get ready for the new Google Search Console in Pembroke Pines!!! It is finally here. The long awaited redesign google search console is here and.... I hate it. Ok let start with the new interface. The user interface is much more modern and plain. All the features that were available are now gone. The first thing you see when you login are your search statistics.
The great thing is now you can go as far back as 12 months worth of data. That is where the good ends. Here is Googles official statement about how search console will look now.
How listening to our users helped us build a better Search ConsoleTuesday, February 06, 2018The new Search Console beta is up and running. We’ve been flexing our listening muscles and finding new ways to incorporate your feedback into the design. In this new release we've initially focused on building features supporting the users’ main goals and we'll be expanding functionality in the months to come. While some changes have been long expected, like refreshing the UI with Material Design, many changes are a result of continuous work with you, the Search Console users. We’ve used 3 main communication channels to hear what our users are saying:
In one of these rounds we tested the new suggested design for the Performance report. Specifically we wanted to see whether it was clear how to use the ‘compare’ and ‘filter’ functionalities. To create an experience that felt as real as possible, we used a high fidelity prototype connected to real data. The prototype allowed study participants to freely interact with the user interface before even one row of production code had been written. Try out the new search console. We're not finished yet! Which feature would you love to see in the next iteration of Search Console? P
- Help forum Top Contributors - Top Contributors in our help forums have been very helpful in bringing up topics seen in the forums. They communicate regularly with Google’s Search teams, and help the large community of Search Console users.
- Open feedback - We analyzed open feedback comments about classic Search Console and identified the top requests coming in. Open feedback can be sent via the ‘Submit feedback’ button in Search Console. This open feedback helped us get more context around one of the top requests from the last years: more than 90 days of data in the Search Analytics (Performance) report. We learned of the need to compare to a similar period in the previous year, which confirmed that our decision to include 16 months of data might be on the right track.
- Search Console panel - Last year we created a new communication channel by enlisting a group of four hundred randomly selected Search Console users, representing websites of all sizes. The panel members took part in almost every design iteration we had throughout the year, from explorations of new concepts through surveys, interviews and usability tests. The Search Console panel members have been providing valuable feedback which helped us test our assumptions and improve designs.
So this was found on the official google blog. You can check it our right here: https://webmasters.googleblog.com/2018/02/how-listening-to-our-users-helped-us.html
It was written by "The Search Console UX Team". Whomever that is. Right now they are in the discover phase of this rollout. Hopefully we can band together and ask for more statistics because right now I really miss the old one.
Where are my Pembroke Pines Seo peeps at? Comment directly on their thread.read more...